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Hotel Emporium, a renowned supplier of premium hotel products, commissioned Creative Brand Labs to revamp the branding for their trading company, HE Global. The objective was to develop a cohesive and professional brand identity that would resonate with their target audience and reflect their commitment to quality and excellence. Our task included designing a new logo, business cards, and a company profile that effectively communicate HE Global’s brand values and market positioning.
We began by gaining a deep understanding of HE Global’s core values, target market, and competitive landscape. The new logo was designed to be modern, versatile, and instantly recognizable, embodying the company’s reliability and high standards. The business cards and company profile were created to complement the logo, ensuring a unified and professional look across all branding materials. Our design approach focused on clarity, elegance, and adaptability, aligning with HE Global’s business objectives and market presence.
Developing the branding for HE Global presented several challenges
The new branding for HE Global successfully captures the company’s commitment to quality and excellence. The modern and versatile logo provides a strong visual identity that is easily recognizable and memorable. The business cards and company profile, designed to complement the logo, present a consistent and professional image across all brand materials. The cohesive branding has enhanced HE Global’s market presence, making it stand out in the competitive trading industry. Creative Brand Labs is proud to have created a brand identity that effectively communicates HE Global’s values and high standards, supporting its growth and success in the global market.
